LEVEL 4 ARTICLE THE INDUSTRIAL CUSTOMER

THE INDUSTRIAL CUSTOMER

A very important factor of great importance for industrial marketing are buying motives and behavior of the industrial customer.

  

 BUYER'S REASONS 

Any business decision usually influenced by several factors and the business purchasing decision is no exception. There are a number of external (environmental), internal (organization) and personal factors affecting business buying decisions.

Business buyers, usually apply different criteria to evaluate the product. Economic objectives dominate most business purchases. When competitive vendor offerings are similar to the economic parameters, non-economic factors to be very influential.

ECONOMIC GOALS 

Economic objectives, also known as task-oriented goals, should dominate the evaluation process in making business purchase decisions, because most businesses is to purchase commercially. Smart shoppers are sensible value and not price sensitive.

He must be prepared to justify their purchase based on measurable results. Accordingly, the considerations that influence the buyer's decision to sponsor a professional supplier over another tend to be of quality, service and price-often in that order.

                                  

  QUALITY 

As explained in a following section, the quality is a major factor in the purchase because the industrial quality machinery, materials and components affecting the cost and quality of production, maintenance cost, production runs, the continuity and consistency of supply, etc..

Services required by the buyers of the organization includes support, maintenance and repair services, training and availability of spare parts.

RECIPROCITY 

 Another economic reason business guide decision of purchase is reciprocity.

 PRESTIGE 

 Many business buyers assign significant value to the prestige of the organization.

SECURITY CAREER 

 The concern for the safety of the race discourages risk-taking in the purchase.

 PERSONAL RELATIONSHIPS

Purchasing decisions are also influenced, in many cases, the relationship between the buyer and the supplier or organizations interested in selling and buying.

  POLITICAL

In several instances, purchase decisions are affected by political factors. Fundamentals. Quality, service and price are considered the main variables influencing the purchase of industrial goods and are evaluated by the customer as a package, with the possibility of exchanges between them.

QUALITY

Quality is an important consideration in buying quality because industrial machinery.

Savings. Purchasing officers often seek the savings could be achieved through the use of alternatives.

 

FOCUS FOR MY  CARRER



In the article are reflected the main characteristics to have when having a relationship between customer - business and business - suppliers, which has much to do with my career that in the strengths that has an international economic relationist , is the ease of doing marketing studies both locally and internationally, this is favorable because it has the possibility to study more choice of providers that can offer a product or service and also ensures a more agile process and which the company will see more benefit, another point of importance is the language that is handled in the industry and which one dominates relations person and in this case greatly improves the relationship between company and client.

 

Another important point is that international relations specialist has the necessary tools to close any business or purchase of any product or service benefiting both economic, social, political, etc., giving added value to the company that I work and increasing the quality of its processes the sole purpose of increasing profits and company name.